The Most Popular NFL Team Logo Merchandise

The sports world loves to represent their favorite teams, players, and clubs in their everyday lives. With some of the greatest athletes of all time dominating their respective sports, it’s more complicated than ever to decide whose jersey they should spend their hard on earned money on to represent. From sports leagues around the world like the NBA, NFL, NHL, MLB, and numerous soccer leagues, the biggest and brightest stars give their fans reasons each and every day why they need to own and rep their jerseys. From single-team lifers to journeymen to everything in between, the players with the best-selling jerseys give their fans reasons to adore them, and sometimes the jerseys themselves are just too clean to pass up.

Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season.

Now that the campaign is down to those final two teams, 49ers and Chiefs jerseys are seven of the top 10 bestsellers, according to Fanatics, a global digital sports platform and the NFL’s official e-commerce partner.

McCaffrey was one of three players whose jersey was a bestseller for 20 weeks of the season. As of the conference finals, his jersey was in the highest demand in the league. Purdy’s jersey ended the conference championships as the second-best seller and was a top-seller for 16 weeks.

49ers running back Christian McCaffrey leads jersey sales

Fewer than 30 players ranked in the top 10 throughout the season. A handful of players dominated sales each week, while outstanding on-field performances thrust others into the top spots.

Mahomes’ jersey sales had a strong start this season, following his 2022 NFL and Super Bowl MVP awards. His jersey began the preseason as the fourth-most popular and remained in the top 10 for the next 16 straight weeks of the season. The week of the conference finals, his jersey was the third-best seller.

But while punching a ticket to the Super Bowl helps sell jerseys, it’s not the only thing that drove jersey sales.

For example, Chiefs’ tight end Travis Kelce’s jersey didn’t make it into the top 10 until Week 3 and then jumped to the third spot in Week 4, the first time Taylor Swift attended one of his games, Seth Schlechter, a spokesperson for Fanatics, noted to CNN in an email. By the end of the season, his jersey had been a top-10 seller for seven weeks in total, ranking as the fourth-highest seller by conference finals.

But over the course of the entire season, Travis Kelce’s brother Jason and his Philadelphia Eagles teammate Jalen Hurts’ jerseys consistently ranked higher in jersey sales. Hurts’ jersey occupied the number one spot for 12 weeks total over the season, 10 of which were consecutive. Jason Kelce’s jersey was among the top 10 for 19 weeks total.

NFL players with the most popular jerseys this season

Christian McCaffrey, Micah Parsons, and CeeDee Lamb spent the most weeks on the top-10 sales list, but Jalen Hurts’ jersey occupied the number one spot most often.

Rookie quarterback CJ Stroud’s kit made its debut in the top 10 after he led the Houston Texans to an upset over the Cincinnati Bengals in week 10. Following that first appearance, he ranked in the top 10 jersey sales another six times in the latter half of the season.

Dallas Cowboys linebacker Micah Parsons had among the most dominant jersey sales in the league, ranking first four times — second only to Hurts for times in the number one spot. Parsons appeared in the top 10 for 20 weeks consecutively, until the Cowboys were upset by the Green Bay Packers in the Wild Card round. Cowboys’ receiver CeeDee Lamb ranked the top 10 for 20 weeks, along with Parsons and McCaffrey.

Over the course of the season, players from the two teams competing in Sunday’s Super Bowl ranked in the top 10 a total of 69 times, occupying nearly a third of the rankings over the season.

The Most Watched NFL Teams Right Now

The top three most-watched teams all play in the NFC East.

The Super Bowl champion Chiefs averaged 23.22 million viewers, good for fifth on the list.

With the average NFL franchise valued at $5.1 billion and revenue at all-time highs, the most popular teams in the league stand to profit more than ever — and are being watched by tens of millions on a weekly basis.

When teams like the Cowboys are valued at close to $10 billion, it’s no secret why they are the most-watched NFL team.

In 2023, Dallas averaged 25.18 million viewers during the regular season.

Their most popular regular season game, excluding a special broadcast on Thanksgiving, drew 41.52 million viewers. The Cowboys’ Wild Card matchup against the Packers had 40.16 million viewers, the most of any other Wild Card game.

As the NFL’s most valuable franchise, Dallas uses their well-known brand to attract fans all over the country.

The second-most watched NFL team is the Commanders, averaging 25.07 million viewers. Washington is the only team among the most-watched who had a losing record in 2023.

Despite finishing the season nine games under .500, the Commanders were the only team other than Dallas to average more than 25 million viewers per game.

Their Thanksgiving game against the Cowboys drew 41.76 million viewers, eight million more than the next most-watched Thanksgiving game.

The Eagles averaged 23.67 million viewers for third on the list. Philadelphia had only two games all season that averaged under 15 million viewers.

In their Week 12 game against the Bills, the Eagles drew 30.90 million viewers and a 15.2 Nielsen rating, both their highest of the season.

Ranking The Most Watched NFL Teams

Below, you will find the list of the top 10 most-watched NFL teams based on average U.S. viewership for the 2023 NFL season. The list was compiled using data from Statista and Nielsen.

Map Shows The Most Popular NFL Team In Every Country In 2024

If you don’t believe us, this new map measuring team popularity around the globe by Google searches illustrates how widespread the NFL’s influence is.

The NFL is not only the most popular sports league in the United States, it also has appeal all over the world.

So what does this map tell us? Well, the Dallas Cowboys really are America’s Team, and are pretty popular worldwide as well.

The Kansas City Chiefs, meanwhile, are South America’s favorite squad, while the Buffalo Bills own Canada and have significant fan real estate in Europe as well.

Australia loves the Denver Broncos and the continent of Africa has diverse fan allegiances, with at least eight different teams popping up.

We’d love to know why Vietnam is so excited about the Arizona Cardinals or how the Cleveland Browns made inroads in Mongolia (?) and parts of Africa.

The 2024 NFL regular season will begin Thursday, Sept. 5 when the Chiefs host the Baltimore Ravens.

The following day, the league will take its game to Brazil for the first time ever, with the Philadelphia Eagles and Green Bay Packers meeting in primetime on Friday night in Rio de Janeiro.

It’s the NFL’s world and we’re all just living in it.